Released on: January 30, 2008, 12:35 am

Press Release Author: Jamie Haley / JS² Communications

Industry: Internet & Online

Press Release Summary: #2 on Google's "Fastest-growing global search term" connects
Americans with the world without annoying advertising, banner slogans or pop-ups

Press Release Body: LOS ANGELES (JANUARY 30, 2008) - Badoo, an international
sensation, with over 12.7 million users worldwide, announced its official launch in
the United States. The announcement follows recent honors as Most Popular Online
Community by Website-of-the-Year* in Spain and France. Badoo.com is now poised to
take the United States by storm in 2008. According to Lucy George, Badoo's
communications director, "Badoo has already been introduced into 180 countries and
our rapid success has led an organic expansion and official introduction to the
United States." As a truly global social network, Badoo offers its members the
ability to communicate in seven different languages. That number will triple in
2008, allowing for interaction that breaks barriers, borders and benchmarks. The
annual Google Zeitgeist ranked Badoo as the second fastest-growing global search
term behind only the iPhone.

Badoo gives their members direct control of their audience and reach through the use
of a revolutionary and proprietary community hierarchy system called "Rise Up."
This feature allows members to instantly move to the top of a rolling list of
profiles gaining greater exposure for their personal profile, providing a captive,
global viewership. Moreover, Badoo users enjoy superior transparency over the
competition allowing their members to see who has viewed their profile and other
exclusive features.

* For Website-of-the-Year URL in Spain: http://www.lamejorpaginaweb.com/winners.php;
In France: http://www.sitedelannee.com/winners.php

Badoo was brought to life in 2006 by a group of forward-thinking techies who wanted
more out of their social networking experience. Their vision was to create a
community transcending all countries and languages while simultaneously supporting
the unique local cultures of its members.

Badoo is an interactive experience whose members can choose to be center-stage,
sharing their stories, ideas, photos and lives. With positive member experience as
Badoo's primary goal, the network was created with safety, simplicity and
friendliness in mind. Badoo's founders believe the user experience is of the
utmost importance so they decided to create a self-funded, ad-free community site
where members are not bothered by advertising, banner slogans or pop-ups.

Despite Badoo's relative infancy in the social networking arena, membership is
growing at a breakneck pace with approximately one million new members joining each
month. Individuals who speak multiple languages now have a medium to meet and
converse with others across the globe with ease. Members further enjoy the site's
lightning-quick uploads of photos and videos that enhance the customization
experience.

For more information or interview requests, please contact:
Jamie Haley at JS² Communications:
323.866.0880
jhaley@js2comm.com

###


Web Site: http://www.badoo.com

Contact Details: Jamie Haley at JS² Communications:
323.866.0880
jhaley@js2comm.com